Outbound Sales
This guide walks through a complete outbound workflow with GTM Tools. Start from a target domain, surface buying signals, find the right decision-maker, verify their email, and send a personalized invitation — all through MCP, REST, or the CLI.
The pipeline
Each step is one tool call. Tokens are reserved up front and refunded if anything fails — so a failed email lookup doesn’t cost you the 5 tokens.
Step 1: Qualify the account with signals
Before spending tokens on people lookup, run detect_signal to confirm the company actually has buying intent.
Look for the highest-confidence signals:
If no signals fire, deprioritize the account and move on. This costs 5 tokens per detector that ran and saves you 30+ tokens you’d have spent on employee search.
Step 2: Find the company on LinkedIn
Cost: 2 tokens.
Step 3: Search for decision-makers
Use list_linkedin_company_employees with boolean title filters tailored to whichever signal fired.
Cost: 30 tokens — this is the most expensive step in the pipeline. Don’t run it speculatively. Always qualify with signals first.
Title filter cheat-sheet
Step 4: Verify the professional email
For each candidate from step 3, call get_email.
Cost: 5 tokens per email. If is_catch_all is true, treat the result as a hypothesis — see Email Finding.
Step 5: Send a personalized invitation
Bind a LinkedIn session once, then send the connection request.
Personalize using the signal: a CX hiring spike justifies the angle, the negative-support reviews give you the line of attack.
End-to-end script
Token budget
For a single qualified prospect end-to-end:
77 tokens = $0.77 per fully-researched prospect. The free 100-token starter balance covers your first prospect with room to spare.